Greece files lawsuit against Adidas for ad showing a ‘shoe kicking the Acropolis’
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Why Greece is suing a major shoe brand
- Greece has filed a lawsuit against Adidas for an advertising campaign featuring a drone show near the Acropolis.
- According to images posted online, the show depicted drones forming the Adidas logo and a shoe with the Acropolis as a backdrop.
- Greek Culture Minister Lina Mendoni stated the campaign exploited the Acropolis for commercial gain, violating national law and bypassing mandatory approvals.
- The lawsuit targets all those responsible for the campaign, she said. Adidas declined to comment.
- This incident follows Greece's rejection of a filming request by director Yorgos Lanthimos for his movie Bugonia at the Acropolis, citing incompatibility with the symbolism of the site.